Bob CollinsThis just in from the Department of Why Didn’t You Think of This:
Kyle Waring has learned his lesson. His original plan of selling two-liter bottles packed with “historic snow” from his Massachusetts yard didn’t work out right for the 112 people who paid $19.95 for it. It melted by the time they got it.
The news there is that 112 people would’ve sent you $19.95 for a bottle full of snow, even though he warns potential customers on his website that it might arrive as water.
No matter, Waring is now insulating his shipments. Oh, and the price is up to $99, Boston.com reports.
“I put the snow in a plastic bag, and put that in tinfoil,” Waring said. “Then I put that package in an insulated container that’s an inch and a half thick, and ship it overnight. It’s sealed tight in Omaha steaks packaging.”
Waring says even if the snow melts a little by the time it reaches its destination, which it will, the package can still make 10-15 solid snowballs.
And, yes, people are paying $89 for this. Waring sold out of the new product in 24 hours — all four of them. He prepared 10 packages for the Monday release and expects to sell out just as quickly.
“It seems to be corporations paying for the $90 product as a funny gesture, where the $20 one is regular consumers,” he said.
He’s also launching a 10-pound package for $119 today, and there’s no word on who the typical clientele for this price y package might be.
Waring says he plans on diversifying his new operation. He’s thinking of shipping fall foliage later this year.
