
If you read the post I wrote earlier this week about Northfield’s Malt O Meal renaming itself MOM Brands, you probably can figure out that I think that the ‘branding’ business is a snake oil industry. Today, the journalism community is abuzz with another example of that.
Making a state shutdown painless (5X8 – 2/22/12)
Does 13,000 matter?
What’s in a name?
Cash for school? (5×8 – 2/21/12)